Biography Network

The Untold, Told

Brand Strategy
Brand Identity
Campaign
Art Direction
Print

Biography was searching for itself. It needed a new, defined identity, and a strong position in the broader cultural narrative. This core positioning would help clarify what content aligned with their brand values, and would provide leads for new stories and directions to pursue.

We solidified a new position for the brand, then created a new visual identity that reflected that defined perspective. A new, ownable content direction emerged: telling the untold stories of known personalities, and focusing on the small, human events that define larger-than-life celebrities. We amplified this angle with cohesive storytelling across all channels, sparking interest and desire in new and old viewers alike.